After implementing our e-com SEO technique in Choice Bird, Organic search increased by 95.6% and conversion rates increased from 3.72% to 7.43%

About Choice Bird

This client works in a general merchandise store. However, due to a lack of optimization, our clients received 1000 organic visitors and a 3.72% conversion rate, which is relatively low in this industry.

Choice Bird’s main objectives were focused on increasing traffic to the site for their product keywords, increasing the conversion rate considerably, and raising brand awareness online.

How we helped

Working with a general merchandise store is the most challenging task. Refs Media was approached by Choice Bird to create a new organic search campaign focused on their multi-categorized products market. Our aim was to complete one by one category products to reach their target market audiences.

Refs Media created a premium campaign focused on a specific targeted market with specific audiences.


After twelve months of running our campaign, the results that our work garnered were the best that Choice Birds had seen the rapid growth in their business.

  • Organic Sessions:95.6%
  • New Users: 69,506
  • Avg session duration:01:57 minutes

Audience Overview

E-commerce Conversion Rate

Organic Search Traffic

Store Conversion Rate