![](https://refsmedia.co.uk/wp-content/uploads/2023/01/Black-Trendz.png)
Following complete optimizations in Back Trendz,
Organic search increased by 89.11% and the conversion rates increased from 1.25% to 3.93%
About Back Trendz
This client works in the Print-on-Demand industry. Print-on-demand is very popular right now. Still, our clients are only getting less than 600 visitors every week and about a 0.8 percent conversion rate due to a lack of optimization, which is relatively low in this industry.
How we helped
Refs Media was approached by Back Trendz to create a new organic search campaign focused on the personalized apparel market. Our aim was to develop a unique link-building campaign and social engagement campaign for Back Trendz that focused on personalized apparel, whilst being engaging and interesting.
Refs Media created a standard campaign focused on a unique lifestyle with personalized apparel. As with any campaign, there has to be a clear set of objectives and they depend on two things;
- what we feel will make the greatest difference to the business
- what is achievable in terms of budget and timescale
- Organic Sessions
- New Users
- Keyword Rankings
- Average Domain Authority (DA) of new links. Results
- Organic Sessions:89.11%
- New Users: 58,588
- Avg session duration:01:55 minutes
Audience Overview
![](https://refsmedia.co.uk/wp-content/uploads/2023/01/Back-Trendz-01.png)
E-commerce Conversion Rate
![](https://refsmedia.co.uk/wp-content/uploads/2023/01/Back-Trendz-02.png)
Organic Search Traffic
![](https://refsmedia.co.uk/wp-content/uploads/2023/01/Back-Trendz-03.png)