Following complete optimizations in Aurora Premiere, Organic search increased by 92.2% and the conversion rates increased from 1.21% to 3.23%

About Aurora Premiere

This client works by focusing solely on one watch. One product store is currently very successful, but our clients are getting around 100 visitors a week and a 1.21 % conversion rate due to a lack of optimizations, which is relatively low in this industry. 

How we helped

Aurora Premiere approached refs media with the objective of increasing organic traffic and search visibility for a number of key terms for the featured smartwatch. Having previously relied heavily on PPC advertisement to drive online traffic and sales, the team at Refs Media highlighted how organic search (SEO) would be a much more efficient and cost-effective investment for their online marketing.

After a period of research and analysis, it was clear that in order to improve the performance of the identified lead terms, the emphasis of the strategy would be to enhance the backlink profile of the brand watches. The strategic approach of the project was to undertake a strategic content marketing campaign to identify relevant influencers within the online watch reviewer that would be interested in showcasing innovative and creative watches to their audience.

In line with our meetings it was agreed that we would look to increase the following areas for Aurora Premiere:

  • Organic Sessions
  • New Users
  • Keyword Rankings
  • Average Domain Authority (DA) of new links.


Looking at the results below you can see that this campaign delivered improvements in 5 months of running standard campaigns:

  • Organic Sessions:92.2%
  • New Users: 18,211
  • Avg session duration:02:51 minutes

Audience Overview

E-commerce Conversion Rate

Organic Search Traffic

Store Conversion Rate